Whipstir — Digital recipe database logo
Role — Art Director, Designer, Illustrator, Animator
Services — Concepting, Logo & Illustration Design, Logo Animation
Challenge — Create a logo for a chef database named Whipstir.
Concept — Whipstir is a digital tool to more easily locate, structure, and save recipes combined with the joy of cooking. I wanted to create a logo which represented both of these aspects.
I explored multiple options initially, including more database/folder structure and classic restaurant iconography, but our favorite was the charming robot chef.
The primary and secondary color pallet both balance each other out with warmth and whimsy, and cool and organized. The type used also lends to the charming rounded elements of the Whipstir mark.
Special thanks goes to
Matt Rose and Chris Flagg for helping me through these initial concepts and pushing me to create the final product
