Sonic Convention 2023
Role — Art Director, Designer, Illustrator
Services — Event design, Booth design, Merch design
Challenge — Each year Sonic Drive-In hosts a convention where they announce what’s up and coming and celebrate the past year. Our creative team is annually asked to create the main Sonic booth design.
Concept — Sonic convention is a big party and vacation for many of the attendees, and in 2023, Sonic leaned into famous musicians to promote products, so for this year’s convention we combined vacation and music with a music festival theme.
The initial concept was based on a music festival poster, featuring evergreen products as the music talent, and copy leaning into the music theme such as “Encore, please”.
All assets created for the convention were based on the initial poster concept, including some hat designs above which unfortunately didn’t make the final cut.
Postcard design: Elia Hernandez
A unique addition to this year’s photo booth was the glowing giant tongue seen above, which was worked into many of the designs. The coveted tongue was originally featured at Sonic’s Lollapalooza booth, another nod to the music theme.
Special thanks goes to
Elia Hernandez for her role as Art Director, and her constant support and collaboration throughout this project
Eric Liles for his role as Senior Art Director and helping to think of the larger picture
And all the many many people who touched this project, including account and project management, and final artists